The rise of the Zhejiang Merchants reads like a fairy tale. 30 years ago, most were…nobodies. Today, they are the somebodies that every businessman wants to emulate. Within these 30 years, the Zhejiang Merchants — modern legend in their own right – racked-up a formidable list of “firsts”. But the history of Zhejiang’s business culture extends back much more than 3 decades. This week’s program recalls the history of the Zhejiang Merchants.