Poverty alleviation is a universal issue of the international community. A strong impetus in promoting the sustainable, economic and social development of poverty-stricken areas is tourism. The power of poverty alleviation through tourism is shown in this video series by the World Tourism Alliance.

“Better Tourism, Better Life, Better World” focuses on different places in five Chinese provinces where tourism has made a significant impact. This video takes place in the village of Xiaonanjing, Anhui province. We hear from DONG Jinhe and his involvement in launching a rural rejuvenation project in his hometown. The small mountain village has evolved into an open-air museum showing traditional culture.